Superior Energy Services
What I do
- Run brand, digital, social, web, print and paid media for 11 business units in the U.S., Middle East and Latin America.
- Created and write Momentum, the quarterly company newsletter.
- Leading a light refresh of the Superior brand: a new website and an updated logo.
- Manage agency partners and creative production for video, digital and print, including scope and budget.
- Manage event sponsorships, including the Superior and Wild Well golf tournaments and six-figure booth activations.
- Build a welcome microsite for every acquisition.
- Publish every post on the company LinkedIn page: 94 in the last 12 months.
Momentum newsletter
I created Momentum and produce it every quarter: I gather the stories and write each issue, with agency support for design.
Workstrings rebrand
I project-managed the rebrand of Workstrings International and managed the agency, BrandExtract.
LinkedIn growth
New LinkedIn followers per month
+19,271 followers, Oct 2025 – Sep 2026
- Followers gained
- +19,271 (+27.5%)
- Impressions
- 657,055
- Clicks
- 34,429
- Engagement rate
- 6.9%
- Paid promotion
- $0
Acquisition launches
- Feb 2025
Rival Downhole Tools
Now part of Stabil Drill as Rival Drilling Motors.
- 2025
Quail Tools
Lead story of the first Momentum issue.
- Jan 2026
Abaco Drilling Technologies
Agreement, closing and welcome posts. 18,932 impressions on the agreement post.
- Jul 2026
Sonic Connectors
Agreement and closing posts, plus a welcome microsite.
- Sep 2026
Welltec International
Pending close. Top post of the year: 32,197 impressions, 10.1% engagement.
A microsite for every acquisition
I build a welcome microsite for each new company to introduce it to customers and welcome its team. Sonic Connectors is the most recent.
See the Sonic microsite ↗11 business units, each with its own brand
Superior owns all 11 companies, and each keeps its own brand. I manage every one of those identities under the Superior parent.
Wellbore Technologies
Workstrings · Stabil Drill · Quail Tools · HB Rentals · Abaco
Wellsite Solutions
Superior Completion Services · Wild Well Control · EcoReach · International Snubbing Services · Sonic Connectors · Superior International Production Services
Superior brand refresh, in progress
Events
30th Wild Well Golf Blowout
240+ players. Benefits Shriners Children's Texas.
Family Fest Acadiana
Hundreds of employees and families.
Industry sponsorships
Conferences in Texas, Louisiana and the Middle East.