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Edify Education, Brazil

Go-to-Market Consultant, Global Field ExperienceJun 2026Rio de Janeiro, Brazil

R$229.7Maddressable annual revenue 506competitors screened 3phase roadmap 33slide strategy deck

What I did

Led go-to-market strategy for Edify Play, a gamified English app for Brazilian students aged 8–14.
Sized the market from Brazilian census data and screened 506 EdTech companies in PitchBook.
Built a three-phase plan: fix retention, extend to new schools, then sell direct to parents.
Five-person Rice team, on-site in Rio de Janeiro. Faculty advisor: Prof. Haiyang Li.

The plan

Weeks 1–12
Fix the foundation
Onboarding, technical fixes, teacher toolkit.
Semesters 1–2
Extend to other schools
Edify Play as the entry offer, then upsell.
Year 1+
Sell direct to consumers
Parent dashboard and the Arco network of 6,000 schools.

Selected slides

Edify Play deck: Title — Title

Edify Play deck: The question — The question

Edify Play deck: Methodology — Methodology

Edify Play deck: Market sizing — Market sizing

Edify Play deck: Opportunity by state — Opportunity by state

Edify Play deck: Five Forces — Five Forces

Edify Play deck: Competitive screen — Competitive screen

Edify Play deck: Adoption factors — Adoption factors

Edify Play deck: Core offer — Core offer

Edify Play deck: Marketing tactics — Marketing tactics

Edify Play deck: Buyer stages — Buyer stages

Edify Play deck: Roadmap — Roadmap

Edify Play deck: Direct to consumer — Direct to consumer

Edify Play deck: Findings — Findings

Edify Play deck: Takeaway — Takeaway