Mike's story
Mike is a Houston firefighter, a cancer patient and a guest of the Home. I produced this video to tell his story and promoted it with paid social ads.
Texas Fire Fighters Home
What I do
- Serve on the board of a nonprofit that houses Texas firefighters in cancer treatment, and their families, near MD Anderson.
- Run the Home's social media and its paid social ads.
- Produce video and post content, including Mike's story.
- Chosen as one of 44 Rice students, out of more than 130 applicants, for a nonprofit board seat.
Results
- Views
- +114%
- 1-minute video views
- +17,300%
- Messaging conversations
- +1,250%
- Follows
- +24%
- Views from non-followers
- 87%