Harris County Constable Precinct 6
0 → 11K+social followers
+450%National Night Out attendance
ViralMinnie campaign, covered by KHOU 111nonprofit brand launchedWhat I did
- Built the department's marketing function from scratch and managed one direct report.
- Created the logo and brand identity for Kindness Empowers You, the department's 501(c)(3), and helped launch it.
- Grew social media from 0 to 11,000+ followers.
- Grew National Night Out from 400 to 2,200+ attendees with the Houston Texans, Houston Dynamo and Astros Literacy Bus.
- Served as the main media contact: TV interviews, official statements and community outreach.
Minnie, the “drug-sniffing” cat
For April Fools' Day 2019, I created a campaign announcing Minnie as the first drug-sniffing feline in Harris County law enforcement. It was a partnership with BARC, Houston's animal shelter, to promote pet adoption.
- The department's most viral post. It spread across Houston and Texas.
- Covered by KHOU 11 and the Houston Chronicle.
- Minnie was adopted.